Facebook Pages for Musicians

Before I get into posting about new things, thought I would touch on a subject I blogged about before… and shamelessly plug this guest post of mine.

Facebook pages can be a powerful marketing tool if utilized the right way. The key to a great Facebook marketing strategy can vary greatly by type of business, by the way customers interact with your products, and the way customers interact with your website if applicable. A lot of it will have to do with trial and error, testing several strategies and analyzing the results to see which tactics convert the most. There are some general tactics and best practices for increasing interactions with Facebook pages, but I found that while these can generally be applied to all business pages, they can’t for musician or band pages.

Not because they don’t work, but because I believe musicians approach their outreach online differently. They have different interests at heart, they aren’t looking for the best marketing strategy or looking for ways to increase conversions, rather they are trying to spread their music and grow their following of fans while making some money in the process.

While some musicians may be business minded, I find that most are not and they don’t automatically correlate fans to customers or think in terms of sales, expenditures, ROI, etc. This inherent difference is why I thought it would be good to provide a guide to Facebook pages in a way bands can relate. My guide can be found here if it is of any interest to you. Enjoy.

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January 24th, 2012

4 responses

4 Responses for Facebook Pages for Musicians

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Joe
Killing it! I like the simple clean layout of this site.
Do you think that in this new digital era bands should just let users play all their songs on their fan page for free, since most bands’ music can just be accessed on Spotify for free anyways?
February 5, 2012 10:34 pm

Dan
Thanks Joe! Glad you liked the layout, I sort of designed it myself. Kind of too k a self learning approach to CSS by using a WP theme, stripping it down, and making alterations through trial & error.
Well, I think it all depends on how popular you are. The amount of music you distribute for free should be parallel with your popularity. You should be able to get a gauge of how willing people are to pay for your music, at the same time you want to grow your following and free music works better than paid music. It’s somewhat of an investment to distribute music for free, but in the long run it could pay off. Spotify is always optional, but same rules sort of apply, is it better for you to reach a larger pool of people or make money?
February 6, 2012 4:18 pm

Andy Kinsey
page not available – has it been moved
March 28, 2013 2:14 pm

Dan
Hey Andy, unfortunately that site is gone now. The product they developed ended up not being entirely successful so they had to fold it. Sad that they couldn’t keep the content up since there was a lot of great info on it. If I get the chance to recover it, I’ll try and repost it here, although it might be outdated now. Thanks for trying to check it out!
March 28, 2013 4:35 pm