Facebook Pages for Musicians
Before I get into posting about new things, thought I would touch on a subject I blogged about before… and shamelessly plug this guest post of mine.
Facebook pages can be a powerful marketing tool if utilized the right way. The key to a great Facebook marketing strategy can vary greatly by type of business, by the way customers interact with your products, and the way customers interact with your website if applicable. A lot of it will have to do with trial and error, testing several strategies and analyzing the results to see which tactics convert the most. There are some general tactics and best practices for increasing interactions with Facebook pages, but I found that while these can generally be applied to all business pages, they can’t for musician or band pages.
Not because they don’t work, but because I believe musicians approach their outreach online differently. They have different interests at heart, they aren’t looking for the best marketing strategy or looking for ways to increase conversions, rather they are trying to spread their music and grow their following of fans while making some money in the process.
While some musicians may be business minded, I find that most are not and they don’t automatically correlate fans to customers or think in terms of sales, expenditures, ROI, etc. This inherent difference is why I thought it would be good to provide a guide to Facebook pages in a way bands can relate. My guide can be found here if it is of any interest to you. Enjoy.Tweet